Amazon.com Inc on Wednesday launched a full-fledged music streaming service with subscriptions as low as $3.99 per month for owners of its Amazon Echo speaker, accelerating the industry trend toward more flexible pricing after years of sticking to $9.99 subscriptions. The new streaming service, called “Amazon Music Unlimited,” lets users access a vast catalog of songs on demand, similar to Spotify and Apple Music.
Subscriptions to play music on the Echo cost $3.99 per month; for access beyond that device, subscriptions cost$7.99 a month for members of Amazon’s Prime shipping and video service and$9.99 for non-members. Amazon will continue to offer Prime members a limited streaming service for free.
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